WHY YOU LIKE IT: Decoding Musical Taste

Virtuosi Live! Series WHY YOU LIKE IT: Decoding Musical Taste - Live Experience with Dr. Nolan Gasser Virtuosi Live! Series Packages On-Sale Now Save over 50% off the cost of single tickets Get Series Tickets: WeidnerCenter.com | 920.465.2800 In-Person at The Weidner Ticket Office: Regular Hours: Tues-Fri, 10am-2pm WHY YOU LIKE IT: Decoding Musical Taste is an immersive concert-lecture led by composer, musicologist, author, and Music Genome Project architect Dr. Nolan Gasser, inspired by the acclaimed PBS special released in 2025. Blending live performance, storytelling, and insights from neuroscience, psychology, and culture, the show explores the hidden forces that shape our musical preferences and why music affects us so deeply. Audiences are invited to engage throughout the performance via the Why You Like It companion app. Guided from the stage by Dr. Gasser, audiences actively participate throughout the performance by responding to prompts that explore their musical identity. At the conclusion of the show, each participant receives a personalized playlist generated from their responses, extending the experience beyond the venue and transforming how audiences listen to and connect with music long after the performance ends. ABOUT THE APP Guided directly by Dr. Nolan Gasser throughout the performance, participants are prompted to open interactive questions and short quizzes that explore their personality, social tendencies, and musical instincts in real time. These responses shape a personalized music playlist generated at the conclusion of the show, blending familiar favorites with new discoveries that reflect each participant’s unique musical identity. Listeners can easily skip tracks that don’t resonate, encouraging exploration and curiosity, while a “deeper discovery” section offers additional insights into the scientific, cultural, and creative concepts introduced during the performance—extending the experience well beyond the venue.