Nonprofit Workshop Series with SCORE - Marketing

Marketing for Nonprofit Organizations: Using The Movementum System

This workshop will present the essentials of nonprofit marketing: how to define your target audiences; create compelling messages, and to leverage the power of AI and social media. The workshop will introduce the marketing system developed specifically for smaller nonprofits dealing with limited staff and marketing resources. Attendees will complete an assessment of their marketing to determine where the focus needs to be to achieve success.

Workshop Highlights:

Understand your target audiences and their needs

Craft effective marketing messages that motivate action

Harness the power of AI for marketing success

Utilize online and social media platforms to reach your audience

Assess your organizations strengths and weaknesses.

Presenter Bruce Stapleton is the President of the Movementum Group.

Bruce's mission is to build marketing momentum for nonprofits and small businesses. He is also an adjunct professor teaching marketing in local educational institutions.

Bruce has authored the book: "Nonprofit Marketing Excellence” published this year.

Art Helmstetter, Owner B2BPlanner Ltd.

Art has trained and mentored nonprofit leaders and boards for 15 years. He has led international Sales and Marketing organizations.

This program is powered by The Center for Community Impact & Innovation and sponsored by Wright-Patt Credit Union.

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