Discover Iconic Milwaukee Tour

Discover Iconic Milwaukee is the perfect way to explore the city's best-known spots—plus a few hidden gems even locals don't know about! Ride aboard our eco-friendly cruisers (or bus for larger groups) on a dynamic tour tailored to your group's interests!

See the Brewery District, famous museums and hotels, the stunning lakefront, iconic architecture, the Historic Third Ward, Harley-Davidson HQ, public art, and more—with plenty of photo stops along the way!

📍 Meets at 215 W. Bruce St. (Station 1846) | Street parking or paid lot nearby

🕐 Arrive 10 minutes early

Budget-friendly option: Our Iconic Milwaukee Bus Tour runs Mon-Thurs at 10am (min. 8 guests), $40/adult, $35/kids, under 4 ride free!